Vitória Santos

Career

Where they have been

1. Head of Revenue Operations (RevOps)

   Irroba E-Commerce Platform

   Current

   since May 2026 · Franca, Brazil

   Building and leading Revenue Operations, integrating Marketing, Sales and Customer Success around revenue growth, operational efficiency and predictability.

   • Defining go-to-market strategy, managing KPIs and OKRs.
   • Optimising the sales funnel and customer journey with a data-driven approach.
   • Directly leading Marketing, Support, Technical Support, Customer Success/Account Management and Sales.
   • Focus on scalability, CAC vs LTV efficiency and MRR/ARR growth.

2. Operations Manager | Support and Sales

   Irroba E-Commerce Platform

   since Feb 2026 · Franca, Brazil

   Restructuring and leading the operation, connecting Sales, Support and Customer Success around performance, user experience and sustainable growth.

   • Implementing a leadership model and management by indicators.
   • Standardising and optimising processes while developing the team.
   • Leading Support, Technical Support and Account Management, and shaping the Sales area strategically.

3. Founder Partner

   MV Growth

   Mar 2025 — Feb 2026 · Franca, Brazil · Remote

   Co-founded MV Growth, a consultancy focused on accelerating commercial growth at small and mid-size companies through integrated marketing, sales and support.

   • Strategic diagnosis of marketing, sales and support.
   • Building commercial processes, sales models, funnels and performance routines.
   • Planning and running growth initiatives, including paid and offline media.
   • Training leaders and sales teams.

   • Projects across payment acquiring, e-commerce, marketplaces, marketing agencies and SaaS platforms.

4. Marketing and Sales Coordinator

   Monetix

   May 2025 — Nov 2025 · Franca, Brazil

   Leading sales and marketing, building the inside sales operation around sustainable growth and churn reduction. Coordinated a team of 5 farmers and hunters.

   • 200% increase in qualified lead volume over 4 months.
   • 40% reduction in churn through retention work.
   • 50% increase in qualified lead conversion.

5. Hunting Supervisor

   Monetix

   Feb 2024 — May 2025 · Franca, Brazil

   Supervising the inside sales team, building prospecting routines, sales funnel and conversion metrics together with the marketing agency.

   • 60% increase in conversion.
   • 800 new qualified opportunities per month.

6. Sales Executive — Hunter

   Monetix

   May 2023 — Feb 2024 · Franca, Brazil

   • Outbound and inbound prospecting of B2B clients.
   • Running the full sales cycle: spotting opportunities, presenting, negotiating and closing.
   • Managing client relationships and using HubSpot for pipeline and metrics.

7. Marketing Manager / Sales Executive

   Saga Solar / Watts Ribeirão

   Mar 2022 — Oct 2022 · Franca, Brazil

   Two projects in renewable energy and electric mobility.

   • Saga Solar: digital strategy, social media, content production and solar energy sales in Franca and region.
   • Watts Ribeirão: launching the unit, from signing the contract to visual identity and opening campaigns.