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Rodrigo Carvalho, CEO at Irroba

Speaker

Rodrigo Carvalho

CEO

Irroba

CEO of Irroba E-commerce | Entrepreneur

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21:40 — 22:05 22 October 2026 5 min

Talk at XTransfer Connect

From import to online sales

Rodrigo Carvalho and Vitória Santos present the opportunities of digital commerce for importers, the essential pillars of building an e-commerce business and how technology helps companies professionalise and scale their online sales.

Main topics

  1. E-commerce opportunities for importers The potential of digital channels for selling imported products, the advantages of building your own brand and sales channel, and how to make the most of the Brazilian digital market.
  2. How to structure an online sales operation The main pillars — platform, catalogue, payments, logistics and management —, the importance of integrations and operational efficiency, and the common mistakes of those starting or expanding an e-commerce business.
  3. Technology and growth How to use tools and integrations to professionalise the operation, gain efficiency and get the business ready to scale — and how Irroba can support companies in creating and expanding their digital channels.

Rodrigo Carvalho is an entrepreneur running two businesses and the CEO of Irroba E-commerce, a Brazilian technology company founded in 1998.

He works on strategic leadership, business development and the expansion of solutions for digital commerce. His career combines an entrepreneurial outlook, innovation, technology and experience in building growth opportunities for companies. At XTransfer Connect he opens Irroba’s joint talk, setting out the opportunities of the digital market and the link between importing and e-commerce.

  • 1998 year Irroba was founded
  • 2,000+ active online stores
  • 200+ tools and integrations
Importing is finding opportunities. Turning those opportunities into sales takes strategy, technology and a well-structured digital operation.
Rodrigo Carvalho together with Vitória Santos (Irroba E-commerce)

Career

Where they have been

  1. CEO

    Irroba E-commerce

    Current

    Strategic leadership and expansion of solutions for digital commerce. Irroba is a technology company specialised in e-commerce, with the infrastructure for those who want to start, professionalise and scale online sales.

    • Platform for creating and managing online stores.
    • Integrations with marketplaces, ERPs, payment providers and logistics.
    • Implementation, configuration and customisation services for online stores.
    • Enterprise solutions for more complex operations.

Also on stage

Rodrigo Carvalho speaks at XTransfer Connect on 22 October 2026.

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